Purpose Governance Foundation (ISO 37000/ISO 37011)
We help you discover and articulate your organization's authentic purpose—the foundation for all governance decisions and strategic direction.
The Opportunity
Vision 2030 calls for Saudi organizations to contribute meaningfully to economic diversification, social development, and environmental sustainability. The UN Sustainable Development Goals provide a global framework for purposeful contribution. International investors increasingly evaluate whether organizations create value beyond financial returns. This is your opportunity to define what your organization stands for.
Purpose isn't a marketing statement. It's the reason your organization exists beyond making profit—the distinctive value you create for society, economy, and environment. When clearly defined and properly governed, purpose guides strategic decisions, attracts talent, builds stakeholder trust, and drives long-term performance. Organizations with well-articulated purpose consistently outperform those focused solely on financial returns.
ISO 37000 (Governance of Organizations) provides the principles for purpose-led governance. This engagement helps you discover and articulate your purpose following international best practice while ensuring alignment with Vision 2030 priorities and SDG contribution goals.
Our Solution
We facilitate a structured discovery process that uncovers your organization's authentic purpose through systematic stakeholder dialogue. We engage your leadership team, board members, employees, and key stakeholders in evidence-based conversations about the value your organization creates. This isn't about crafting nice-sounding words—it's about discovering the genuine contribution your organization makes to society and economy.
Our methodology follows ISO 37000 principles for purpose-led governance, ensuring your purpose statement meets international standards for governance quality. We document the evidence basis for your purpose, showing the connection between stakeholder insights and your final articulation. This evidence trail ensures your purpose can withstand scrutiny from investors, regulators, and certification auditors.
The result is a purpose statement your entire organization believes in—because they helped create it. Your purpose becomes the north star for strategy, governance decisions, and performance measurement. Most importantly, your purpose demonstrates alignment with Vision 2030 and SDG contribution, positioning your organization for long-term success in Saudi Arabia's transforming economy.
Why Leading Organizations Invest
Align with Vision 2030 — Demonstrate contribution to national transformation goals
Follow ISO 37000 governance principles — Purpose-led governance that satisfies international best practice
Guide strategic decisions — Clear direction for capital allocation, market selection, and capability development
Attract purposeful investment — Appeal to ESG investors and sovereign wealth funds evaluating impact
Build stakeholder trust — Show commitment to value creation beyond financial returns
Support board oversight — Give directors clear criteria for evaluating strategic proposals
Enable performance measurement — Create foundation for tracking contribution to SDGs and Vision 2030
Prepare for assurance — Purpose articulation ready for external verification and disclosure
Deliverables
Actual deliverables are customized based on your organization's context and stakeholder landscape. Typical outputs include (Arabic + English):
- •Authentic Purpose Statement — Clear articulation of the distinctive value your organization creates
- •Evidence Basis Documentation — Summary of stakeholder insights and dialogue outcomes that informed your purpose
- •ISO 37000 Alignment Report — Demonstration that your purpose development follows international governance principles
- •Purpose-to-Vision 2030 Mapping — Explicit connections between your purpose and national transformation goals
- •Purpose-to-SDG Contribution Framework — Alignment of your purpose with relevant Sustainable Development Goals
- •Governance Integration Guide — Recommendations for embedding purpose in board charters, committee mandates, and decision frameworks
- •Board Alignment Workshop — Facilitated session ensuring board members understand and commit to governing for purpose
- •Purpose Activation Roadmap — Next steps for translating purpose into strategy, operations, and performance measurement
Our Structured Process
Preparation & Stakeholder Mapping
We follow ISO 37000 guidance through five phases, tailored to your organizational context.
- Leadership briefing on ISO 37000 principles for purpose-led governance
- Identify key stakeholder groups: board, leadership, employees, customers, communities, partners
- Design stakeholder dialogue framework
- Review existing strategy documents and value statements
Stakeholder Dialogue
Conduct structured conversations with diverse stakeholder groups to explore the value your organization creates.
- Conduct structured conversations with diverse stakeholder groups
- Explore questions: What value does our organization create? For whom? Why does it matter?
- Document insights in Arabic and English
- Ensure cultural sensitivity and inclusive participation
Pattern Analysis & Purpose Articulation
Synthesize stakeholder insights to identify common themes and draft authentic purpose statements.
- Synthesize stakeholder insights to identify common themes
- Draft purpose statement options grounded in evidence
- Test draft purposes with leadership team
- Refine articulation for clarity and authenticity
Validation & Board Alignment
Present evidence basis and purpose options to board for discussion and consensus.
- Present evidence basis and purpose options to board
- Facilitate board discussion and refinement
- Achieve board consensus and commitment
- Map purpose to Vision 2030 and SDGs
Documentation & Integration Planning
Finalize all deliverables and develop governance integration recommendations.
- Finalize all deliverables in Arabic and English
- Develop governance integration recommendations
- Create purpose activation roadmap
- Deliver board alignment workshop
- Provide ISO 37000 compliance documentation
What Makes This Different
Evidence-Based, Not Marketing
Your purpose emerges from actual stakeholder dialogue, not boardroom brainstorming. This ensures authenticity and stakeholder buy-in.
ISO 37000 Anchored
Developed by the co-authors of the governance standard. Your process follows the highest international benchmark.
Vision 2030 & SDG Aligned
We explicitly map your purpose to national transformation goals and global sustainability frameworks, demonstrating strategic relevance.
Assurance-Ready Documentation
Every step is documented to audit standards. Use your purpose for regulatory disclosures, investor communications, and certification processes.
Culturally Grounded
Delivered in Arabic and English by professionals who understand Saudi business culture and stakeholder expectations.
Board Governance Integration
We don't just create a statement—we help you embed purpose in governance systems, ensuring it guides actual decisions.